NOI X INA: A FUSION OF MUSIC & FASHION

An unforgettable night unfolded at The StandardX, Bangkok Phra Arthit, where music and fashion collided in an electrifying celebration. The highly anticipated launch of NOI x INA brought together NOI Pru, the iconic frontman of the legendary Pru band, and Intira “Ina” Thupwong, a visionary fashion designer known for her bold and edgy aesthetic.

The event opened with a show-stopping fashion presentation of the exclusive NOI x INA collection, set against the bold and artistic backdrop of 10 10 Art Space and The StandardX, Bangkok Phra Arthit Lobby. where bold, rebellious designs merged seamlessly with rock-and-roll spirit. Each piece, especially the T-shirts, reflected the fearless approach of both artists—a fusion of NOI’s raw energy and INA’s artistic vision, giving the crowd a preview of a truly unique style.

Guests were treated to a show of creativity, artistry, and self-expression as models strutted the runway, bringing this iconic collaboration to life.

As the night went on, the energy only intensified with a special live performance from NOI Pru himself. His electrifying vocals and captivating melodies filled the room, setting the stage for an unforgettable experience.

The atmosphere was buzzing with excitement, as notable guests—including influential figures Aum Thanwa ,Nat Prakobsantisuk , Jitsing —came together to celebrate this groundbreaking collaboration.

The celebration extended beyond fashion and music to include a carefully curated F&B experience by BANG, The StandardX’s  signature dining destination.

Want a piece of this iconic collab? The NOI x INA T-shirts are available now at The Box—your chance to own a part of this one-of-a-kind fusion between fashion and music.